Photo work for Dum Office website.
The new website of Amsterdam-based furniture brand DUM is online now.
They asked me to to create and shoot a photo concept for their entire collection of chairs,
stools and tables for the use on their site and various other promotional outings.
To emphasise the clean lines and designs of their furniture we choose to shoot it in a clean architectural environment, create a strong graphic sense by using a combination of architectural elements and hard shadows and no further distracting elements. Very restricted use of colors means the natural colors of their use of beech gives a warm feel in this architectural setting, or when color is applied on the furniture it really stands out.
Combined with the clean design of the website it creates a strong timeless body of work.
Loved to shoot these photo's!